Tuesday, 30 October 2012

Features of Email Marketing Software Solution eC-messenger

Features of Email Marketing Software Solution eC-messenger

Here is a detailed list of features and advantages of Professional eC-messenger Email Marketing Software Tools and Services.

1. User Interface

A) Intuitive user interface with integrated online help
B) Available on all standard browsers
C) 24/7 availability

2. Message Broadcast

A) Multi-channel: Email, SMS, Fax
B) Testing of subject lines and content with subsequent automatic email broadcast of the most successful test message
C) Individual email address value thanks to the ability to determine message limits per recipient
D) Option to send emails with a digital signature
E) Ability to include social media links with Social Media Fusion tool
F) Campaign preview tool via Return Path integration to view campaigns in different email readers before hitting send.
G) Adjustable broadcast speed capacity, enabling you to optimise the utilisation ratio of your web servers and maximise deliverability rates
H) Broadcast capacity: More than 10 million emails per hour
I) Option to send final broadcast to seed or proof addresses
J) Intuitive SMS tool to integrate email with the mobile channel and generate valuable new email addresses


3. Tracking, Reporting & Statistics

A) Complete trackable history of individual newsletter recipients along the entire newsletter lifecycle (message and recipient related)
B) Cookie or session based conversion tracking
C) Real-time reporting of the most important email statistics (bounces, opens, clicks on all or single links, conversions & forwards)
D) Option to export statistics as an excel file in just one click
E) Visual reporting of the results online and recipient related exports in csv or xml format
F) Ability to select target group reporting based on age, gender and free selectable, additional attributes
G) Comparison analysis of several messages
H) Enhanced reporting capabilities to automated, periodical analysis for target groups, messages or system statistics
I) Ability to track individual links that are personalised to each recipient
J) Link tracking aggregated by link category option
K) One click web analytics integration tool for the simple selection of web analytics tracking

4. Content Management

A) Integrated WYSIWYG HTML editor
B) Content store to host content such as pictures, texts, multimedia files and attachments
C) Integration of current websites or RSS feeds

5. Template Management (Content Management System)
A) Sample based content management system to easily create newsletters
B) Corporate design templates
C) The ability to create messages without HTML knowledge
D) Automatic creation of text versions from HTML messages
E) Workflow functionality for external contributors
F) Branch concept with localised message parts for each separate branch
G) Comment field in CMS paragraphs for proofing and workflow of large CMS projects

6. Personalisation

A) Personalisation of the message based on single attributes via a placeholder
B) Complex personalisation such as individual message parts for single recipients or target groups are possible
C) Personalised pictures and attachments

7. Segmentation and Targeting

A) Integrated selection tool to define target groups based on profile data (e.g. age, gender etc) and action data (e.g. click, purchase etc)
B) Automatic assignment of recipients in individually configured client segments based on eligible attributes and combinations
C) Calculation of recipient specific performance indicators (e.g. average purchase value)

8. Automated Work Processes

A) Rule types can be assigned to data prompting automated multi-level campaigns (e.g. automatic follow up emails, birthday emails etc.)
B) Definition of regular work processes: data synchronisation with external databases and allocation of statistical analysis
C) Creation of periodical recurring messages (e.g. for birthday mailings or to reactivate inactive recipients)

9. Deliverability

A) Automatic classification of undelivered emails (bounces) in five categories
B) Automated bounce processing on the basis of individually configured rules for optimal list maintenance
C) Consideration of all industry standards and provider specific delivery guidelines
D) Automatic processing of spam complaints via a feedback loop with the most important ISPs
E) Whitelisting via CSA. Other certifications like Sender Score (Return Path) available on request. More under ISP Relations
F) Integration of external Robinson lists

10. Interfaces

A) Real time notifications (profile modification, registrations, notice of removal, bounces)
B) Web requests via HTTP(S) REST interface
C) Automatic import and export tasks via FTP(S)
D) SOAP (synchronal and asynchronous)
E) JDBC access to synchronise data directly

11. Security

A) Administration settings can be set for each individual across the system
B) Full cost control at any time through integrated date management or charging
C) Protection against unauthorised access to the databases through the multi-level applications layout
D) Overview of ongoing system processes with the possibility to stop or rearrange them at any time
E) High reliability through redundancy of all hardware components (including a second computing centre)
F) Annual inspection of the system security through independent, external service providers

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