Sunday, 2 June 2013

Online Marketing and Advertising Strategies / Ideas / Tips for Starting a Small Business

Online Marketing and Advertising Strategies / Ideas / Tips for Starting a Small Business

Do you want to start your own small business? Do you want to become self-employed? Congratulations!!! Great Thinking!! In this article, I will try to give you some tips and ideas on setting up and starting your small business, running your business, promoting your business online, marketing and advertising strategies and ideas for your small business. Social media marketing and advertising on the internet is a great way to market and promote your small business online. So, we will also have some discussion on social media business marketing strategies.

Self employment is on rise because of following reasons:

1. There is lack of good and comfortable jobs in market which satisfies you.

2. Salary is the main issue. Its common thinking that a salaried person cannot become rich because he has to look for the end date of month to get money in his pocket and serve his family with that fixed amount. He has to wait for a year to get mere 10-15 percent hike in his salary. He has to wait many years to get promotion. Working for long hours under pressure frustrates you.

3. If you think you are well qualified and experienced, then why to work for others, why to give benefits to your boss, open your own small business and put all your effort there.

Shifting from an Employee to a Business Man

If you have decided to quit your job and start your own small business, decide the structure of your business. Will you be the sole owner of your business? Will be do your business in partnership? Will you open a limited company? From where will you arrange the funds? If you are planning to start a limited company, do you have directors for it. Do you have Technical, Finance, Legal and HR persons in you contact? 

Online Marketing and Advertising Strategies for Your Business

After setting up your business, you have promote it so that people come to know about your business. You have a lot of options available for online marketing and advertising your business. I have listed down some online marketing strategies for your business promotion which might help you to increase your sales.

Setup your Business Website:

Creating a website for your business is the great online marketing and advertising strategy which can multi-fold your sales. Create a website which reflects your business to the internet world. Your website will open in all around the world. So with your website, you can deal with a vast range of people in different localities. Put you contact details on the website such as Telephone Number, Email Address, Fax Address and Geographical Address so that online people can contact you and can place orders from your website. Write genuine contents and articles about your business, services and products.

Google Adwords: 

You can contact google which will make online advertisement and marketing of your business. Your business and product ads will appear on number of websites over the internet which have similar content like you.

Social Networking Websites:

Today, all the businessmen are using socail networking sites like Facebook, Twitter, Google Plus, Linkedin to online market and advertise their business. Almost whole world uses these social networking sites, so you can take benefit of this fact to promote your business to a lot of online people. You can create a social page for your business where you can highlight your business and products and give a link to your website.

Business Directories:

Business directories are good source of online marketing of your business. Submit your website to multiple web business directories. These directories list down all the business site and drive high traffic to your website and increase your sales. Let me give you an example: MANTA.COM. This is a website which lists your business in an appropriate category and publish it.

Classified Websites:

You can put ads to various classified websites which are also a great source of online marketing and advertising. These classified websites have high google rank, so the ads put by you on these websites will appear on top of google search.

SEO Companies:

There are a lot of SEO companies today which can provide you a lot of online marketing and advertsing strategies to help your website perform better over the internet world.

I think this article on Online Marketing and Advertising Strategies for Your Small Business might be helpful to you to some extent. There are a lot of online marketing business articles available on the internet which you can browse and get ideas from there. Thanks for reading!!!


  1. I very first grew to become conscious of this issue during a course within the earlier eighties. It had been your small business marketing course on Portland Area University within Or. Master's Degree in Educational Leadership

  2. Nice tips. I think it is also best to acquire a business insurance plan. That's because any types of businesses are vulnerable to unfortunate events. Also, online businesses are prone to cyber attacks.

  3. Thanks for sharing valuable information, it is good and resourceful post. SEO is must do task for any website to be in the top of the searches of Search Engine. SEO company in Delhi will do the work for you to attracts more visitors and help to increase your online business.

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  6. Securing your assets while managing your own marketing business should go hand in hand.

  7. Online business marketing & advertisement plays key role in your business success and online business marketing is very effective way of business marketing and yes you made right point that you should have your business website.
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